about us

Please allow us to introduce ourselves.

Hi. How are you?

Imilla Road began as a New York City pop-up shop showcasing the work of emerging independent fashion designers.

The Imilla Road pop-ups instantly became a fave of New York City fashionistas, with rave reviews from the press and the public alike. And now Imilla Road is “popping up” online. Yes, you can get our cool stuff anywhere, anytime.

HIP

HIP

HOORAY.

HIP FASHION FOR INDEPENDENT SPIRITS.

Imilla Road is dedicated to the fiercely independent, refreshingly unique, yet infinitely wearable collections of fashion’s soon-to-be stars. (Still, these fledgling stars are impressively humble. They order sandwiches right off the menu and always say “please” and “thank you.”) They also make really nice stuff.

We offer unique apparel, shoes, swimwear, jewelry and accessories from more than 30 independent designers, at pleasing prices that won’t cause heart palpitations or penury. 

And we’re committed to helping indie designers find their way in the super-competitive, oft-intimidating world of fashion, offering biz advice and helping designers build strong collections and successful fashion brands.

Here, my friend, you can feel good about yourself in the morning: Imilla Road designers are committed to conscientious design—embracing environmentally-friendly materials, with 85% of manufacturing “made in the U.S.A.”

We’re not messing around here.

WHO IS CASSIDY AND WHY IS SHE DOING THIS CRAZY THING?

Fashion vet Cassidy Brush so adores independent fashion that she happily forgoes sleep and vacation days to bring you the coolest and most-fun clothing anywhere. She married her acumen in wholesale sales and business with a passion for innovative design. She took her massive Rolodex of contacts from over a decade in the business—in marketing and management at BCBG Max Azria, Nine West and Lucky Brand Jeans—and her slightly obsessive-compulsive tendency to “get things done!” to offer you unique and of-the-moment designer apparel and accessories you can’t find anywhere on the planet.

Cassidy has a weakness for platform clogs, bold bracelets and margaritas, and always says “please” and “thank you.”